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Episode guide

The Apprentice: Season 17

12 episodes · premiered Jan 5, 2023

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The Apprentice: cast and where to watch

  1. Episode 1: Antigua Tourism Jan 5, 2023 · 59m Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baroness…
  2. Episode 2: Bao Buns Jan 12, 2023 · 59m For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a bespoke…
  3. Episode 3: Cartoons Jan 19, 2023 · 59m Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at…
  4. Episode 4: Brighton Discount Buying Jan 26, 2023 · 58m The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items…
  5. Episode 5: Electric Motorbike Advertising Feb 2, 2023 · 59m The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager…
  6. Episode 6: Dubai Corporate Hospitality Feb 9, 2023 · 59m It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. While one team…
  7. Episode 7: Children's Lunchbox and App Feb 16, 2023 · 59m It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating. For one team, a clear vision helps them take…
  8. Episode 8: Immersive Event Feb 23, 2023 · 59m It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the…
  9. Episode 9: Male Beauty Mar 2, 2023 · 59m For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining goo…
  10. Episode 10: Dog Food Mar 9, 2023 · 59m For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. In the kitchen, one team wrangles with their recipe, making a dog’s…
  11. Episode 11: Interviews Mar 16, 2023 · 59m In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar’s trusted advisors. A deep dive into their…
  12. Episode 12: The Final Mar 23, 2023 · 59m The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they must launch their…